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Exploring and Reflecting on Emerging Internal Branding Concepts: A Case of Higher Education in Pakistan

Journal:Abasyn University Journal of Social Sciences (AJSS), 2018, Volume 11, Special Issue - AiCTBM

Author(s): Waqar Alam, Adil Adnan, Sajjad Afridi

Keyword(s): Internal branding, exploratory research, Higher education

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